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Old Spice - 'Scent Vacation'

Reel EFX used 12 computer-controlled winches to choreograph the multiple moves in real time, including the 12,000-lb fish tank • click on this link to see the official 'the making of....'
Agency: Wieden + Kennedy
Product: Old Spice
Production Company: MJZ
Director: Tom Kunz
Date: November, 2010


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