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Old Spice - 'Scent Vacation' - Behind the Scenes, #1

a rehearsal to work out the timing of camera, lighting, set pieces and Reel EFX's 12 computer-controlled winches which choreographed the multiple moves in real time
Agency: Wieden + Kennedy
Product: Old Spice
Production Company: MJZ
Director: Tom Kunz
Date: November, 2011


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