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Effects Videos

Bridgestone - 'Traction

Reel Efx provided the rigging of the platform that suspended the range rover on the ramp to display the traction of the Bridgestone tires in this recently released TV spot.
Agency: The Richards Group
Producer: Joby Ochsner
1st Assistant Director: Joe Gray
Director of Photography: Mark Plummer
Art Coordinator: Elisa Brown
Product: Bridgestone Tires
Production Company: Tool of North America
Director: Erich Joiner
Production Designer: Justin Trask
Date: January, 2013


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