Dodge - 'Change Cars Forever'
Reel Efx rigged the car to drop from a helicopter 200 feet in the air and provided the resulting explosion of dust upon impact.
Agency: Wieden + Kennedy
Producer: Youree Henley
1st Assistant Director: Craig Pinckes
Director of Photography: Greig Fraser
Art Coordinator: Varsi Amerian
Product: Dodge Dart
Production Company: Biscuit
Director: Christopher Riggert
Production Designer: Samantha Gore
Date: June, 2012