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Effects Videos

Old Spice - 'Scent Vacation' - Behind the Scenes, #2

Reel EFX used 12 computer-controlled winches to choreograph the multiple moves in real time, including the 12,000-lb fish tank
Agency: Wieden + Kennedy
Product: Old Spice
Production Company: MJZ
Director: Tom Kunz
Date: November, 2010

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