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Effects Videos

Dodge - 'How To Make A Car For An Unsafe World'

Reel Efx weakened the structure of a baby grand piano and swung/trip released it from a crane to land in front of a vehicle, dropped a 4,000 lb concrete block to crush a car, provided atmospheric smoke, provided fire, deployed an airbag from a vehicle dashboard, deployed multiple freestanding airbags, provided rain at hanger, and provided 20'x20' of raining large fish.
Agency: Wieden + Kennedy
Producer: Jay Veal
1st Assistant Director: Craig Pinckes
Director of Photography: Toby Irwin
Art Coordinator: Beth Johnson
Product: Dodge
Production Company: Biscuit Films
Director: Christopher Riggert
Production Designer: Samantha Gore
Date: September, 2012

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